Ecomentaries.org recently begun production on a documentary titled: Paying the Price: the trouble with tuna, which explores the tuna pole fishing industry in South Africa and is well worth a viewing.
Their focus for this particular documentary is to create awareness for the general public as to the different catching methods and their associated effects on the respective ecosystems. Thus will in turn afford the local consumers an educated choice as to which retailer’s brand of canned tuna to choose. I believe that Food Lovers Market will become the first retailer to offer canned tuna with a more sustainable catching method. A simple you tube search result will provide you with ample videos of the various catch methods for purse seining, long lining and pole & line, if you would like to watch further click on the respective fishing method. As the cliché goes, a picture is worth a thousand words.
The Ecomentaries.org film group spent time on board the tuna pole vessel Hangberg which freezes its catch on board. They have recently aired on Vimeo a tailor of their up and coming documentary series which can be viewed at the link in my first paragraph. The film crew followed the tuna from whence it was caught, frozen, transported to Duncan Dock Commercial Cold Store where it was graded according to size and stored. From here it is exported to canneries and processing plants around the world ensuring full trace ability essentially from hook to can.
Below is some information about Ecomenatries.org which I extracted from their website for your information:
We are a production and media company who raise awareness for critical wildlife, community and environmental issues. We produce emotive mixed media content to provoke discussion, action and ultimately, change.
We support businesses and NPO’s with their green agendas: developing creative conservation platforms to help them share their environmental initiatives with the world.
We tackle a wide variety of sensitive and important subjects and inject them into the public domain via our extensive distribution network, including broadcasters, print publications, social and online media.
From shark finning in Mozambique and Bangladesh's turtle mafia, to sustainability projects in the Amazon and protecting Madagascar's abused children, we have shot ‘ecomentaries’ in some of the world’s most remote pockets
We adore green business, and specialise in developing creative content for socially responsible corporations. If your company takes conservation seriously, why not tell people about it?
More is being demanded from corporations than ever before. Consumers already make decisions based upon ethical standards, their carbon footprint, sustainability, and social-awareness. However, soon, even this may not be enough.
A company’s ethics are becoming the cornerstone of their success. Nike has already changed their production processes and Cadburys is now fully Fairtrade. Whether it’s employing local people, running off green power, using sustainable produce, or even developing an anti-poaching unit, consumers want to know about it.
Long gone are the days of traditional advertising; companies are looking for new avenues to reach consumers. We utilize our extensive network of distribution outlets to promote our work and the work of our partners.
What We Do:
Documentaries
Environmental films
Community awareness projects
Corporate productions
Mixed media exposure
